In May 2017, Chinese President Xi Jinping announced at the Belt and Road Forum for International Cooperation that China would host the China International Import Expo (CIIE) starting from 2018.
It was a significant move for the Chinese government to host the CIIE thereby providing strong support to trade liberalisation and economic globalisation and opening the Chinese market to the world.
The Chinese government sincerely welcomed government officials, business communities, exhibitors and professional purchasers across the world to participate in the CIIE and to explore the Chinese market.
Enterprises from over 100 countries participated in the first CIIE. Chinese counterparts organised a number of events to promote co-operation such as matchmaking meetings, seminars and product releases.
Linearis Translations also took part in the CIIE, actively promoting translation services in European and Asian languages, as well as different business consulting opportunities. China Country Manager Lauma Ēdelmane states that this expo was a great opportunity to meet domestic and foreign professional purchasers and to establish successful co-operation. “A key to success in China is to build strong personal relationships with Chinese customers. Therefore, when considering to enter the market of China, you have to meet the potential clients in person,” Lauma explains.
Linearis Translations representative met the Ambassador of the Republic of Latvia to China, Mr Māris Selga, and LIAA representative in China, Ms Agnese Stūrmane who is promoting tourism and business development by facilitating Chinese investment to Latvia. Through the support of the Embassy of Latvia in China and LIAA, the team of Linearis Translations is seeking to develop business opportunities between Latvia and China and to strengthen links between both countries.